Name: Ayaz Adiguzelli
Business/Location: Graze & Braise/Delivery to Hoboken, Jersey City, & Metro New Jersey
Specialty: Paleo & Gluten-Free Meal Plans
The problem your business solves: We make meal prep and clean eating easy and convenient at an affordable price.
What makes your business unique: Our meals are flavorful while upholding paleo and gluten-free guidelines.
What’s your story: I have always been an advocate of pure and simple ingredients. Despite some food company’s claims to produce healthy products, their ingredient lists often contain low quality oils and artificial sweeteners. I wanted to offer actual clean eating options for the consumer that is ingredient aware.
One piece of advice you have for other food entrepreneurs: Do not get into the food business unless you are passionate about it. It is a tough business and it can break you at times. You have to really love it.
What do you wish you had known before you started your business: I think it's really important to have a grasp and understanding of how to calculate food costs.
What’s your greatest challenge in your business: As a small business you have to wear many hats. Right now, my biggest challenge is managing my time so that I can grow the business through marketing and social media.
What are you most proud of about your business: I stand behind the flavor and quality of our meals — 100%. I love when people try our food for the first time and can't believe that it is actually good for you. I believe there is this big misconception that "healthy" food has to look and taste a certain way. But what makes food healthy is not the amount of calories or fat content, it is the ingredients.
What do you love most about being a food entrepreneur?: I love being able to do what I love on my terms.
For 10% off Graze & Braise meals, visit grazeandbraise.com and enter Code: HudsonKitchen at checkout.
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