Name: Laiquan Harvey-Davis
Business/Location: How Delish HD/Essex County, NJ
Specialty: Vegan and Gluten Free Desserts
The problem does your business solves: How Delish HD provides a healthier dessert option. The amount of health conscious consumers has drastically increased. We are able to offer them an opportunity to still enjoy their favorite desserts.
What makes your business unique: We make traditional desserts, vegan and gluten-free. We take pride in hearing a customer say 'I can’t believe it’s vegan!'
What’s your story: Five years ago, I decided to eliminate dairy from my diet. The decision left options slim to none when it came to satisfying my dessert cravings. In desperation, I began converting my dessert recipes into dairy free recipes. One afternoon, my husband and I went to a local restaurant for lunch. My husband asked for dessert, which resulted in us learning the restaurant did not have a dessert supplier. We suggested they taste our desserts, and the rest is history. The same day, my husband and I thought of the company name How Delish HD. In June 2017, we officially launched.
One piece of advice you have for other food entrepreneurs: The advice I have is for all entrepreneurs; success lies in knowing your strengths and capabilities.
What do you wish you had known before you started your business: How Delish HD was a result of simply enjoying baking. I lacked insight about the food industry. But I was fortunate to meet some great chefs who were able to guide me. With any business, there is a constant learning process, so I am always willing to gain knowledge.
What’s your greatest challenge in your business, and how are you overcoming it: Managing social media has been my greatest challenge. Before How Delish HD, I did not use social media regularly. I am still in the process of learning how to use it to effectively to promote our products. I have made a concerted effort to know our audience and use my creativity to let others know the quality of desserts we offer.
What are you most proud of about your business: I am proud that my family has an opportunity to be a part of How Delish HD. My sons help bake and assist with events. My husband is always by my side, willing to help as needed. My brother designs How Delish marketing materials. At most events, you will see one, if not all of them.
What do you love most about being a food entrepreneur: I have always taken food experiences seriously. When family and friends need a restaurant recommendation, they would ask me. Now that I am a food entrepreneur, I love that I have an opportunity to provide customers with a life changing dessert experience.
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Name: Laiquan Harvey-Davis