What problem does your business solve?: We provide beautiful, inspirational recipes, and photography for food-related businesses to showcase, highlight, and market their products.
What makes your business unique?: Our friendship! We are a best friend team who work together exclusively, combining our skills as professional chef/stylist and photographer. We love working together, and it shows. We are very passionate about our work, but we are not afraid to have fun and take our daily medicine of laughter.
What’s your story?:
Annie: I have had a camera in my hand since 8th grade. Upon graduation from Baylor University with a BFA in theatre design, I landed a job at a photography studio where my photo career began. In 2004, I decided to start my own business which progressed from weddings, to portraits over an 8-year period. When Natalie and I met in 2008, we immediately knew that we needed to join forces. Shortly thereafter, Fish.Eye Design was born.
Natalie: I graduated from Le Cordon Bleu, Paris in 2002 with a diploma in French Cuisine. After culinary school, I worked for upscale restaurants and catering companies around the States before relocating to New Jersey in 2008. I have since worked as an exclusive personal and private chef in Northern New Jersey.
What is one piece of advice you have for other food entrepreneurs?: Stay true to yourself and trust your creative instincts. Stop complaining and get the work done! Over the years, we have learned to carve our own unique path and try to avoid letting fear get in our way. With gratitude in the forefront, inevitable failures are always put in perspective, and successes can be celebrated more abundantly.
What do you wish you had known before you started your business?: We wish we had known that entrepreneurship is a hard and challenging road. Having an idea is just the start, and it often looks glamorous in the beginning. Executing that idea and then convincing others that it's worth investing in is where the real challenge begins. Stay the course and practice persistence and patience at all times!
What’s your greatest challenge in your business and how are you overcoming it?: Our greatest challenge is putting our perfectionism aside and enjoying the journey that we're on instead of trying to race to the finish line. Trusting the process is the key to getting exceptional results.
What are you most proud of about your business?: We are most proud to see our recipes and photos in use! Nothing makes us happier than seeing a cookbook we shot in final print, a billboard with our picture, or an in-store ad or a website showcasing our work. We are thankful that we get to support the food community and be a part of helping businesses succeed.
What do you love most about being a food entrepreneur?: Eating all that amazing food, of course! We not only style and photograph so many incredible dishes, but we also get to eat them and take some home to our families. We wouldn't be in this industry if we didn't love to eat just as much as we love doing our jobs.
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