Name: Kristin Russell
Business/Location: Sweet Jumbles/Jersey City, New Jersey
Specialty: Gourmet Marshmallows
The problem does your business solves: We satisfy the sweet tooth.
What makes your business unique: Very few companies nationwide exclusively provide gourmet marshmallows, and Sweet Jumbles has the largest variety of flavors.
What’s your story: After years of baking and hosting a baking blog, I decided to see if my hobby could generate some income. After causally contemplating the idea for months, one day I just went for it full-speed. I set up an online commerce store on Etsy and immediately started getting sales.
One piece of advice you have for other food entrepreneurs: Love what you do or it will burn you out.
What do you wish you had known before you started your business: I had to learn along the way about various legal requirements. I had to backtrack to get the permits, etc. that were necessary. Fortunately, I was able to pull all of those pieces together in just about a month.
What’s your greatest challenge in your business: Demand outpacing production
What are you most proud of about your business: I made it. This was my idea, and I did it on my own.
What do you love most about being a food entrepreneur? Positive customer feedback
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