Name: Dawn Demry
Business/Location: The Little Hot Dog Wagon, New York City and New Jersey
Your specialty: Homemade Organic Kraut Salad; our original recipe contains organic veggies and natural ingredients only.
What problem does your business solve?: My business promotes awareness about healthy lifestyles, healthy eating habits, creative cooking and entrepreneurship for all--adults and children.
What makes your business unique?: We had humble beginnings and amazing progression in a very short period of time. We had zero to minimal financing to start.
What’s your story?: I was laid off from The City University of New York due to budget cuts on July 30, 2017. In early August 2017, I established my mobile food wagon and was vending in NYC and NJ. Listening to customers, I pitched my product to Harlem 125th Street Whole Foods Market and was accepted into their vending program. I then pitched my product to Key Food Market and have been blessed to stock my product in 200 Key Food Markets in NYC.
What is one piece of advice you have for other food entrepreneurs?: You MUST be in the "people" business before you can become a food entrepreneur. This means that you must love people, provide impeccable customer service, and have a passion for what you believe in.
What do you wish you had known before you started your business?: I wish I had more patience, more trust in God and self-confidence.
What’s your greatest challenge in your business and how are you overcoming it?: Teamwork and Duplication. The progression of my business is fast and becomes challenging for one person. I have no one on my team who can duplicate my passion, commitment, drive, and visions. However, I am learning to develop a team that brings individual expertise in different areas that mimic my passion, commitment, drive, and vision. I am a work in progress.
What are you most proud of about your business?: I am most proud of its amazing product and the progression in a short period of time.
What do you love most about being a food entrepreneur?: I love seeing the look on people's faces, especially children, after tasting my product. I enjoy hearing comments and reading them on social media. I love all of the feedback, especially when my customers say how they wonder "how they ever lived without it."
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