Name: Steve Smolders & Jenny Ramirez
Business/Location: The Belgian Plate by Waffle It & Co. / Harborside Financial Center Atrium, Jersey City, New Jersey
Specialty: Creating Belgian or European-inspired cuisine
What problem does your business solve: We solve the problem of finding good food because we have it. We have amazing food!
What makes your business unique: Our business includes a true Belgian chef who is French-cuisine trained.
What’s your story: We are a husband and wife team who first opened our business as a pop-up back in October 2016, and it was called Waffle It & Co. When we were accepted to be part of Pop-Ups @ Harborside in March 2017, we added an additional name to it—The Belgian Plate by Waffle It & Co. because our menu was much much larger, and we wanted everyone to know we offered more than waffles. We still participate in many local Jersey City pop-up events.
One piece of advice you have for other food entrepreneurs: One piece of advice we would have for others... is to develop thick skin... there can be many setbacks in all the areas of food business and you just have to put one foot in front of the other and keep on keeping on. Smile through the disappointments and fully be present for the glorious moments.
What do you wish you had known before you started your business: Wish we knew more about the politics of the business overall.
What’s your greatest challenge in your business and how are you overcoming it: Our greatest challenge is finding more time and another Steve!
What are you most proud of about your business: We are so proud of us, our team, our families and our customers. Our hard work and sheer determination have gotten us where we are, but we are completely cognizant that we couldn't have done it alone. We have great customers and a great team. We appreciate them ALL!
What are you most proud of about your business: We love being part of such cool events where we get to meet such nice people looking for some good food. Foodies Unite!
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