Name: Nicolle Walker
Business/Location: Nicolle Walker, Personal Chef LLC / Bloomfield, New Jersey
Your Specialty: Weekly In Home Meal Service, creating healthy and well balanced meals for everyone who wants to eat well
What problem does your business solve: Life is Busy! And even those meal kits still require chopping and lots of recipe following. It can be really hard to feed yourself and your family well when you are pressed for time. I create complete, well rounded meals that only require you to preheat your oven, slide a dish in and set a timer.
What makes your business unique?: I offer an incredibly personalized service, based on you and your family's exact dietary needs and personal flavor preferences, created in your own home. I don't mass produce and deliver food. Every single meal is made specifically for you, with raw products chosen for you, and created from start to finish in your home. If you are trying to lose weight, or are following a specific food plan, I create meals that fit right in. Want your kids (or your spouse! or you!) to eat more fruits and veggies? I can make that happen. Autoimmune disorders or food allergies? I have you (safely) covered! When you work with me, you get one on one attention to detail, and food that is tailored to fit your life.
What’s your story?: I am a professionally-trained chef with 12 years of experience working both front and back of house in New York and New Jersey. In 2015, after a long stint in operations, I realized that I desperately missed cooking, and quit my corporate job. As I began trying to find my next move, I kept meeting people who were struggling to feed themselves well, and many were frustrated with the meal kit options that had begun popping up. I joked that I could come over and cook those meal kits if they wanted me to, and someone actually said SURE! We laughed, but the more I thought about it, the more I realized that this was a real thing. I wouldn't actually cook their meal kits, but I could cook similar meals, tailored to what they needed.
One piece of advice you have for other food entrepreneurs: Take on the work that you know you can do well, and pass on the offers that don't fit into your mission or business structure.
What do you wish you had known before you started your business?: I think I was really surprised by the level of intimacy that I would develop with my clients. Food is an incredibly personal thing, and being in someone's home is a special privilege. The levels of trust involved are immense, and it creates intense relationships that take work to navigate and manage properly.
What’s your greatest challenge in your business and how are you overcoming it?: Fear! I am afraid of failing because who wants to fail? But I am also afraid of the changes that come with success. I am surrounding myself with strong successful women, at all levels of this business, and giving and taking strength from them. I am pushing past the fear with real, concrete plans, lots of strategy, and a tribe who is cheering me on!
What are you most proud of about your business?: I am incredibly proud of the impact I have on people's day to day lives. I have helped my clients change their health, even the health of their children, and recover from illnesses. I help people enjoy meals at home again. I assist people in managing their busy lives, saving them time and giving them the ability to spend it with their families and loved ones.
What do you love most about being a food entrepreneur? I love all of the amazing people that I get to meet on this journey! Not just the other food professionals (who are absolutely amazing by the way!) but everyone. I have met the most amazing and inspiring people on this journey, and I just want to soak it all in!
Interested in being featured? Contact Us.