Name: Laura, Melanie & Robin Goffman
Business/Location: Bari & Betty's Gluten Free Baking / Montclair, New Jersey
Specialty: Gluten Free Pie Crust Mix
What problem does your business solve?: To allow every person intolerant of gluten the opportunity to create, savor and share a delectable treat with their gluten free and non gluten free loved ones
What makes your business unique?: Made with everyday ingredients, our easy-to-use Gluten Free Pie Crust Mix produces a delectable golden brown crust that everyone—novice or professional, with or without a gluten intolerance—can enjoy. It is versatile for everyone and can be made sweet, savory, vegan or dairy free.
What’s your story?: We believe baking and savoring delicious treats encourages celebration and breeds happiness. However, those intolerant of or allergic to gluten often miss out on these culinary adventures. We started Bari & Betty’s to change that. Baking is a part of our family. Not only because dessert is our favorite part of the meal, but because baking is an experience like no other. It engages your senses, while being physical, creative and calming. We love gathering in the kitchen to mix batter or roll out dough into perfect circles of splendid pie crust. But when a family member was diagnosed with a gluten intolerance, baking became a challenge—a misadventure often ending in disappointment. So began our quest to create a gluten free treat for everyone to enjoy. After a decade and a million flour tornadoes later, we perfected the art of gluten free pie. Now, we’re taking our Gluten Free Pie Mix to the streets.
One piece of advice you have for other food entrepreneurs: The food industry is over saturated. There will always be competition, but never another you. Don’t let the over saturation stop you from moving forward. Believe in your product and you will find a way to differentiate and make it happen. Talk to everyone you possibly can and say yes to every opportunity—even the ones that may seem small. Also, sometimes you have to make money—within reason, of course!
What do you wish you had known before you started your business?: Things happened fast—faster than we thought. This means that not every decision needs to be a big one.
What’s your greatest challenge in your business and how are you overcoming it?: Our greatest challenge has been finding the best outlet for us to get the word out there. We have been working at overcoming this by trial (of everything) and error.
What are you most proud of about your business?: We are proud of the quality of our product and the responses we have received from both customers and culinary professionals.
What do you love most about being a food entrepreneur? The best part of this venture is getting to share with the world a product that we believe in. The most exciting part is considering the endless possibilities of the future.
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