Name: Kristal Stevens
Business/Location: Sweet Kiss Lemonade/Northern New Jersey
Your Specialty: We specialize in providing a unique and complex set of fresh ingredients to create a quality seasonal beverage.
What makes your business unique: Lemonade is a very popular drink but our ingredients and process are what make us unique to other companies offering similar refreshments. We have taken a traditionally simple beverage and added a level of complexity parallel to none!
What’s your story: Our company grew out of a necessity to change unhealthy habits and a desire to have a delicious beverage free of unknown and difficult to pronounce ingredients. After many years of developing and perfecting my recipe as well as at the behest of family and friends, I took the leap to bring Sweet Kiss to the marketplace!
One piece of advice you have for other food entrepreneurs: Be passionate about your food product, always be fair and honest, and pour yourself into your business.
What do you wish you had known before you started your business: Nothing. I truly believe experience is the best teacher. There are so many lessons I have learned over the course of a year, and I look forward to making mistakes and learning more as I progress. It’s all about the journey.
What’s your greatest challenge in your business and how are you overcoming it: Currently, shipping is a big issue. I have many customers who would love to buy my product; however, shipping costs are very high for perishable food items coupled with the overall weight and ensuring that the product is received by the customer in a short window of time are proving to be a roadblock to expanding the business. I have some solutions, and I plan to test with family and friends around the country very soon. I'm confident we will figure it out in the very near future.
What are you most proud of about your business: I'm proud of the progress and the product. I choose quality ingredients that I know will create a premium product. I get lots of feedback, and many times people are surprised with the taste. I strive to continue to progress and grow, but I couldn't be happier with where we're going.
What do you love most about being a food entrepreneur? Meeting people at markets is so great! My customers are awesome and show great enthusiasm for the product. To see my lemonade bringing pure joy and amazement to others is priceless.
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