Name: Elijahwon Edwards & Kyle Briggs
Business/Location: 2 Much Sauce Food Truck/Plainfield, NJ
Specialty: Great tasting comfort food, including fried chicken wings, fish, shrimp, lobster, and crab cakes
What makes your business unique?: The love people have for our food. Our target market ranges from young kids to senior citizens. In addition to the food, the truck itself has an interesting appeal. With the employees and the music playing, the truck itself has a personality.
What’s your story?: In fall of 2016, two friends had an idea to create a business that would unite Plainfield’s residents — amid gang violence and racial tensions — around food in a way that no one has before. With Kyle’s business knowledge and Eli’s culinary skills, the two created a food truck which debuted on the streets of Plainfield in May of 2017. Since then, 2 Much Sauce has accumulated a vast following that spans from southern New Jersey all the way up to New York (and beyond).
One piece of advice you have for other food entrepreneurs: Keep doing YOUR thing. No matter who else is competing with you in the same market or what barriers you face, keep making your brand UNIQUE so that no one can recreate its essence.
What’s your greatest challenge in your business and how are you overcoming it?: The weather. Sometimes it is too hot, or snow or rain may deter people from coming out to see us. We solved that problem by hiring a full-time delivery driver and using the UberEATS service.
What are you most proud of about your business?: We are most proud of the 2 Much Sauce team. At first, it was challenging for us to communicate the vision to our employees. However, once time went on and our communication skills grew stronger, we solidified the team. Everyone started to see the vision, and now we all inspire each other in order to get our business to the top!
What do you love most about being a food entrepreneur?: The type of people who come to the truck! Any age, race, creed, or otherwise can come the truck, take a bite and fall in love with it instantly.
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