Name: Alexa Hesse
Business/Location: Lexylicious Ice Cream Sandwiches/Point Pleasant, New Jersey
Specialty: Custom ice cream sandwiches from all different cookie and ice cream flavors
What makes your business unique?: We are the only custom ice cream sandwich company in NJ.
What’s your story?: I started by making ice cream sandwiches for my friends and family. The sandwiches were such a hit that I tried out a festival down the shore. We set up our little tent, and it just didn’t stop all day long. It went so well that I decided to get an ice cream truck. We just grew from there; three years later, we now have three trucks and just opened a shop in Point Pleasant Beach.
One piece of advice you have for other food entrepreneurs: Enjoy what you do! Don’t let one bad day ruin your vibes.
What do you wish you had known before you started your business?: I wish I had known how hard is it to operate a truck in New Jersey! There's a lot of towns you can’t go to and permitting is really tough so make sure you do your research before opening a food truck.
What’s your greatest challenge in your business and how are you overcoming it?: My greatest challenge in business is keeping products stocked. Since we can’t bake right on our truck, it is difficult knowing how much you need for every single day when we get our trucks getting ready to roll in the morning.
What are you most proud of about your business?: I'm so proud that people are really starting to know our brand. The pink and white stripes on our trucks are actually becoming known, and it's so exciting.
What do you love most about being a food entrepreneur?: The best part is being able to get creative!! I have way too much fun coming up with new cookie flavors and new ice cream flavors. Also, the obligatory sampling of all the flavors doesn't hurt.
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