From CBD and food waste to Millennial-targeted beverages and Facebook ad strategies, here’s what we are reading and listening to this week:
What are FDA's Next Regulatory Steps on CBD And Hemp?, Food Dive
Although the 2018 Farm Bill legalized hemp, it's not a free pass for CBD to be added to foods and beverages. That's because the FDA's regulatory position under the Federal Food, Drug and Cosmetic Act is that CBD can't be legally sold in conventional foods or dietary supplements.
Doing Right with Leftovers: How NJ Businesses, Lawmakers are Working to Reduce Food Waste, NJBiz
Sandwiched between U.S. Route 1 on one side and the New Jersey Turnpike on the other, the historic Giamarese Farm and Orchards in East Brunswick measures about 120 acres, of which owner Jim Giamarese farms only 35 and rents out the rest to other farmers. And come the end of the harvest season, Giamarese, like many other farmers across New Jersey, has a surplus of food that simply has not made it past the shelves of local markets.
This Company Converts Food Byproducts Into New, Healthy Food, Fast Company
Several years ago, Claire Schlemme cofounded an organic juice company in Boston, only to be disappointed by what her recipes left behind: plenty of pulp, a nutritious byproduct going to waste. So she started another company to change that. In mid-2016, Schlemme became the CEO of Renewal Mill, a public benefit corporation that reduces food waste by transforming fiber-rich scraps from food processing operations into flour that can be sold wholesale.
Use Cold Days to Prepare Your Food Truck for Next Year, Mobile-Cuisine.com
In many parts of the country, this time of year, work for food trucks can seem to grind to a halt. Instead of sitting around waiting for temps to rise, use cold days to prepare for the New Year.
How to Make a Millennial Feel Cozy in Just One Beverage, New York Times
Ease, comfort, and pleasure are what millennials, those members of the high-anxiety “Doom Generation,” really want — and capitalism is into it. A new beverage called Recess is a case study in where those desires meet. Bubbles? Yes. CBD? Check. Sans-serif block font? Yeah! A knowing, nudging, creepily on-point Instagram presence? Obviously.
Back To Basics: How To Avoid How To Avoid The Biggest Mistake People Make With Their Facebook Ads, The Art of Paid Traffic
Rick Mulready shares the biggest mistake that keeps you from achieving the results you want to with your Facebook ads.