What we are reading and listening to this week:
Taking Care of Business, Radio Cherry Bombe
Joey Wölffer did not want to join the family business. Her father had founded Wölffer Estate Vineyard, the pioneering winery located in the Hamptons, but Joey was interested in the world of fashion. After tragedy struck, she changed course and has been a big part of the brand’s evolution, from the new label design to the expansion into non-alcoholic options.
The Founders of This Paleo, Gluten-Free and Vegan Brand Say It Succeeded Because of Its Restrictions, Entrepreneur
Entrepreneurs usually set out to create businesses without limits, but for Jordan Brown, his sister Jessica Karp and brother-in-law Jason Karp, their business succeeded strictly because of them. As the trio learned more about wellness and healthy eating, they placed more restrictions -- the Hu founders call them "guardrails" -- on their diets. The two men would alter their eating habits as they read books and learned new things, such as cutting out gluten or adapting the paleo diet.
This Plant-based Food Startup Targets Seniors Instead of Millennials, Fast Company
While some plant-based food brands focus on younger consumers–Oatly, for example, talks about the “post-milk generation” that drinks its vegan oat milk–one new startup is targeting an overlooked demographic: people over 50.
The Containers for Your Most Basic Household Products Are About to Look a Lot Different, Thanks to This Company, Inc
Take a look at your pantry or maybe the cupboard where you keep the cleaning supplies. Chances are, most of the household products you buy are packaged in plastic. About one-third of the world's plastic winds up in the ocean, according to the World Economic Forum--that amounts to a garbage truck's worth of plastic dumped into the sea every minute. Meanwhile, only 14 percent of it is collected to be recycled.
How Generations Affect Four Food Trends, Food Business News
Declining meal occasions, clean eating, digital ordering and redefining meal composition are four trends affecting the food and beverage industry, said David Portalatin, vice-president and industry adviser for The NPD Group. Generational traits could determine the lasting power of all four trends, he said March 28 in Chicago at the inaugural Trends and Innovations Seminar, sponsored by Sosland Publishing Company and presented by Food Business News.