The Food Means Business Podcast
Tune in with Hudson Kitchen founder Djenaba Johnson-Jones, and hear the personal stories and “secret ingredients” of abandoning your day job and starting a CPG food business.
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Making the Most of Every Opportunity: How to Get the Word Out About Your CPG Business in New Ways with Parker Olson
Parker Olson, founder of Fōrij superfood granola, shares how creative marketing tactics allowed him to get the word out about his products and grow his company.
Why Customer Feedback is the Secret Ingredient to Your CPG Product’s Success with Megan Klein
Megan Klein, CEO and founder of Little Saints non-alcoholic mocktails, shares how in-person research helped her to tweak and improve her consumer product goods before rolling them out on a larger scale.
Leverage Your Corporate Experience to Build Your Food Business with Christina Dorr Drake
Christina Dorr Drake, CEO and founder of Willa’s Oat Milk, shares how she made the transition from the corporate world to starting a consumer-packaged goods business with her sister and how to set yourself apart from the competition by focusing on your core values.
Leveraging Partnerships is the Recipe for Business Success with Ibraheem Basir of A Dozen Cousins
Ibraheem Basir, CEO and founder of A Dozen Cousins natural food brand, shares how he’s leveraged partnerships with brands, retailers, and investors to grow his business, and why wellness should be a priority for business owners.
How to Find the Right Name for Your CPG Food Brand with with Alexandra Watkins
Alexandra Watkins, naming guru and owner of Eat My Words, shares her advice on how to select the perfect name for your consumer-packaged goods brand, and the common naming mistakes most people make.
Spreading the Word About Your CPG Brand Through PR with Sarah Maguire
Sarah Maguire, owner of Sarah Maguire PR, shares her advice for how to find a PR rep, why having representation is so important for your CPG business, and how you can get the word out about your brand if you can’t afford to hire for PR.
Progress Over Perfection: Using Community to Fast-track Your CPG Brand with Michelle Cordeiro-Grant
Michelle Cordeiro-Grant, founder of Lively and Gorgie, shares how she built her brands with community, how fashion influenced her businesses, and how she prioritizes self-care as a CEO.
Become a Podcast Guest
We interview CPG founders who left the corporate world to jump head first into entrepreneurship. If you’ve taken the leap and have stories and advice to share, fill out the application form. We also invite experts who focus on serving the CPG community to apply.