The Food Means Business Podcast
Tune in with Hudson Kitchen founder Djenaba Johnson-Jones, and hear the personal stories and “secret ingredients” of abandoning your day job and starting a CPG food business.
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Why Great Packaging Starts with Research with Bea Saludo Francisco of Opus Hours
Bea Saludo Francisco of Opus Hours breaks down the brand development process she uses with Food Business Bootcamp® founders, from creative briefs and mood boards to packaging design, and why research always comes before design.
Building a Vietnamese-Inspired Snack Brand with Lan Luong of Chicka Chew
Lan Luong of Chicka Chew shares how a Vietnamese childhood staple became a family snack business, what the Food Business Bootcamp® taught her about turning a recipe into a real product, and why her son Liam deserves some of the credit.
You Can Grow a Cookie with Karen Merz of Next Level Grains
Karen Merz of Next Level Grains shares how a COVID-era rabbit hole into home flour milling became a food brand, what she learned about operations and margins in the Food Business Bootcamp®, and why she developed a children's book and DIY kit to bring customers into the grain-to-cookie experience.
When Customer Experience Is Your Go-To-Market Strategy with Maria Javier of Toasty Polvo
Maria Javier of Toasty Polvo shares how she pivoted from 15 years in government and nonprofit to launching a Filipino shortbread brand, why she chose food service over retail as her go-to-market strategy, and why the best way to reach your customer is to let them experience your product first.
Launching a Korean-Inspired Breakfast Brand with Sarah Hwang of Gamsa Foods
Sarah Hwang of Gamsa Foods shares how she turned a childhood staple into a Korean-inspired breakfast brand, what she learned about building a category that barely exists, and why knowing your why matters more than having the perfect plan.
Building a Mexican Chili Crisp Brand from Scratch with Alejandro Quintero Corral of Mucha Macha
Alejandro Quintero of Mucha Macha shares how he turned a beloved Mexican chili crisp into a CPG brand, what he learned about operations from building inside the Food Business Bootcamp®, and why taking the first step matters more than having all the answers.
Turning Nature's Caramel into a CPG Brand with Juliette Clark of Daramel
Juliette Clark of Daramel shares how she turned a family staple into a CPG brand, what she learned building under pressure in the Food Business Bootcamp®, and why food founders should never do a stealth startup.
How Strong Partnerships Built Avsome Brand with Coby Farrow
Coby Farrow of Avsome Brand shares how he navigated the challenges of formulation, and why partnerships have made all the difference for his CPG business.
Rewriting the Rules of Social Drinking with JW Wiseman of Curious Elixirs
JW Wiseman of Curious Elixirs shares how he’s redefining social drinking with booze-free cocktails, building his brand without investors, and balancing life and hustle.
Using Influencers to Help Build Awareness for Your CPG Brand With Mike Currie
Mike Currie is breaking down how to get started with influencer marketing and why it’s so powerful for building brand awareness.
Allergen-Free and Kid-Approved: How Happy Wolf is Revolutionizing Kid’s Snacks with Jana Goodbaum
Jana Goodbaum of Happy Wolf is sharing the lessons she’s learned from building a new kid’s snack product, including some of their unique challenges and successes.
Mixing Family and Business: How Poppa’s Custard Built Their Business on a Solid Foundation with Josh Johnson
Josh Joshson of Poppa’s Custard joins me to share how he planned out his transition from corporate to a custard company and how he’s created a business with the people he loves most.
Become a Podcast Guest
We interview CPG founders who left the corporate world to jump head first into entrepreneurship. If you’ve taken the leap and have stories and advice to share, fill out the application form. We also invite experts who focus on serving the CPG community to apply.